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Link Building Challenges in 2021: Do's and Dont's

How Important is Link Building for your Business?

So, how important is link building, anyway? Do we really need backlinks? After all, Google management have already expressed their distaste for official link building companies… surely, then, it can’t be that important?

According to Guest Post Solutions, Google value the backlinks to your business at around 25% of your website’s total usefulness. If you aren’t getting enough links, you aren’t hitting that full fifth of your target result in the listings. Their handy infographic even explains that you can receive 10% of your reliability from social media, and a further 20% each from SEO onsite and from unique content creation, respectively.

Even Google themselves direct firms to create links, even though they advise that links should be natural. They advise that webmasters can improve ranking by improving then umber of high quality links they have to their pages. In the SEO business, we call these backlinks. However, in contrast, Google do not like link building schemes and find these to be in breach of their guidelines… therefore you must engage natural links.

What is a Backlink?

A backlink is exactly what it sounds like: a link back to your site from another page. You need these links to your page to increase your SEO performance in local searches, but also to achieve the 25% of your site’s total usefulness.

Let’s move on to discussing a few do’s and don’ts of the link building process, to keep you on the right track and perhaps give you some inspiration on how to backlink to your own site.

The Do’s and Don’ts of Link Building in 2021

Let’s talk link building. How do we do it effectively? More importantly, how do we do it without upsetting our Google overlords?

Do: Guest Blog

Blogger Outreach Service is one of the best ways to get natural backlinks to your page. You can find local people who keep blogs to work with, since this will help you with local SEO best. You may also discover partners that you can collaborate with or refer people to if you are too busy to accept their custom. A local business arrangement isn’t just beneficial online, it could work out in the real world, too. Consider the taxi driver that advertises a certain hotel and vice versa.

Don’t: Buy Links

Don’t go to one of these agencies that sell links to your firm. As Google puts it, if you need to exchange money, goods, or services, for links then it isn’t a natural link. If it isn’t natural, it is discredited by Google and therefore might have the opposite effect of pushing you down the listings, instead of up.

Do: Encourage Staff to talk about you on Social Media

You can still secure the 10% of recommendations on social media that pushes up your links. To do this, you need some unique, shareable content or stock photo images with credits that users are happy to re-post. If you have a clever marketing team and enough determination, your social media account could drive both links and leads, all in the same campaigns.

Don’t: Use Low quality links

If you opt for a low-quality link building service, there’s a chance that Google could interpret this as cheating and push you down the lists. Similarly, if you only have lots of low-quality links to your page and no high quality, high domain authority links, then you could be missing out.

Do: Steal from your Competition

If another brand is selling goods or services like yours and are doing better in rankings, then there’s no harm in investigating a little. Have a look at where they get their backlinks from, then copy those locations with content of your own.

Don’t: Fall for Dupe Backlinks

Another reason to stay natural with your content and link building strategies in 2021 is that you may fall prey to dupe backlinks. These are duds since they duplicate content en masse for many different brands. If your brand shows up in one of their articles, Google will start looking more closely at whether you are following community guidelines… and nobody wants that.

Do: Try finding Dead Links

Scour the internet for factual pages related to your content. Read through their blogs and words, find dead links, then send a message to the content creator suggesting they use your content instead of the deadlink. Most people will change it straight away since they don’t want unusable links on this page.

We call this process the broken link strategy, or broken link building.

Don’t: Write the content yourself unless you’re a professional

Finally. If you want to build links through online resources like news sites, review sites, and so on, then you need a pro writer. Don’t try this yourself… it has the same effect as trying to fix your burst pipes yourself instead of calling in a plumber. You could end up doing yourself (and your business’s reputation) more harm than good.

Wrapping Up Link Building in 2021

To summarise then, the main gist is that we keep to natural links that have been built up through engaging and unique content. The best way to engage in link building, therefore, is to engage with other local businesses that compliment your own. If we all work together, we can create an online space that is beneficial for all of us… and wouldn’t that be a wonderful world marketplace to live in?

According to Guest Post Solutions, Google value the backlinks to your business at around 25% of your website’s total usefulness. If you aren’t getting enough links, you aren’t hitting that full fifth of your target result in the listings. Their handy infographic even explains that you can receive 10% of your reliability from social media, and a further 20% each from SEO onsite and from unique content creation, respectively.

Even Google themselves direct firms to create links, even though they advise that links should be natural. They advise that webmasters can improve ranking by improving then umber of high quality links they have to their pages. In the SEO business, we call these backlinks. However, in contrast, Google do not like link building schemes and find these to be in breach of their guidelines… therefore you must engage natural links.